6. Enough with “entrepreneurs”

Why the numbered posts?

Who is an entrepreneur? A person with a greater than usual tolerance for risk? A person with a suit and an MBA? Not so says the author of Rework. In fact, he suggests retiring the world altogether. Why? According to him, it’s loaded with baggage and “smells like a member-only club”. He recommends opting for something more down to earth like “starters”.

I do value the fact that starters sounds more down to earth and i agree with the fact that entrepreneur is an old word that does carry some baggage. However, I think that the choice of a word here is irrelevant because at their essence both words are aiming to define people who are self-driven and innovative. So whether you call somebody entrepreneur or a starter is completely up to you – they both work just fine.

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