4. Why Grow?

In economics there is a principle of continuous growth, a sort of Darwinism: grow or die. Its accepted that if a company does not grow, it will not be able to sustain itself in a long term. To survive – you must grow. It then must be this predisposition that leads us into being impressed when somebody says that they work at a large company. Continuing down this path, we are conditioned to assume, rarely accurately, that small companies cannot be trusted, or that their products or services are inferior. All these ideas lead small business owners to try grow too much, too quickly and continuously attempt to make an impression that they are larger than they truly are. They try to sound “bigger” and more “professional”. In this section “Why grow?”  Jason asks, do small businesses really need this hyper growth and aspiration to be large and professional? Is there a benefit in trying to put your energy into “sounding” and hiring to bigger? He argues that there is not. The size of the company completely completely depends on what the company does and how it does it and the needs that arise out of this equation. There is no magical formula for how many employees a company should have. He says, “ramping up doesn’t have to be your goal”. 

I agree with his take on the size. Don’t focus on getting big. Instead, focus on delivering the best product or service and then hire/grow as needed. Be proud of being a small operation, it only reveals your resourcefulness and agility. After all, it’s small businesses that keep America running. 

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